Studying a BA/BSc (Hons) Business and Marketing degree will provide you with a thorough foundation in the key principles of business and marketing while allowing you the opportunity to develop your entrepreneurial skills. The course aims to develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. The degree will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations.
Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business. Understanding how markets work, how customer behaviours affect their buying decisions while grasping good business management techniques is the key to driving success.
The BA/BSc (Hons) Business and Marketing course will provide you with the opportunity to develop specialist business skills, while helping you develop key transferable skills, all of which will help you stand out when it comes to securing employment. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers.
The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society. To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.
Course Length: 3 years / 4 years including Foundation year;
Start dates: January / May / September