This course is designed to develop academic knowledge and understanding of key business concepts and how to apply and evaluate business principles. Throughout the course students’ academic abilities and management skills are enhanced. The HND Business (Marketing) is ideal for those who wish to pursue a career in marketing or sales in a wide range of industries.
The HND Business (Marketing) provides a wide-ranging study of the business sector in the first year of the course and is designed for students who then want to specialise in marketing and want to learn about the theories that modern marketing strategies are founded upon. With a strong focus upon employability, you will learn a broad range of transferable skills that are designed to equip you for a successful career in Business.
This pathway gives an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour as well as exploring the marketing research process; the ability to determine specific promotional activities in response to target audience; the application and evaluation of analytical tools to create a marketing plan; and sales planning and operations and the different stages of the sales process.
This leading qualification not only boosts your future career prospects, but it even has the potential act as an entry point to achieving a prestigious honours degree in higher education.
The qualifications provide a thorough grounding in the key concepts and practical skills required in their sector and their national recognition by employers allows progression direct into employment. Higher Nationals offer a strong emphasis on practical skills development alongside the development of requisite knowledge and understanding in their sector. Learners are attracted to this strong vocational programme of study that meets their individual progression needs whether this is into employment or to further study on degree or professional courses.
Course Length: 2 years;
Start dates: February / July / October