The BA/BSc (Hons) in Marketing is designed for applicants holding a Level 5 qualification (such as a Higher National Diploma, or other equivalents) and wishing to obtain a full honour degree in order to enhance their career prospects in marketing. The BA/BSc (Hons) in Marketing, is designed to give you a comprehensive in-depth understanding of the key skills and practices used by marketing executives and their organisations to make informed marketing decisions that are vital to the success of any business.
Marketing is everywhere and has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence doesn’t just happen automatically; it requires the careful application of both “science” and “creativity” to ensure that the product and service offerings are successfully communicated to the intended target customers, where is it commercial, not for profit or public sector organisations.
You will learn how to critically evaluate key marketing models and apply them to real life business problems at a strategic level by conducting your very own research project.
The programme has been developed to provide delegates with a comprehensive understanding of the essential skills and tools used by marketing executives and their organisations in order to make well-informed marketing decisions vital to the success of any business.
This BA/BSc (Hons) Marketing degree programme will equip you for a career in the marketing industry, by providing a range of practical and theoretical skills that are transferable to the marketing function of any organisation. The global focus of this programme aims to develop your ability to strategically analyse complex business situations and enhance your awareness of the various factors that currently shape the demands of businesses and consumers in a local and global context. It is engaging and stimulating, with emphasis placed on the acquisition of practical skills.
The aim of the course is to produce graduates who are empowered with essential marketing tools and knowledge sought by employers in today’s dynamic global workplace.
You’ll develop strong communication skills and a cultural awareness that is essential in the creative and innovative modern marketing environment. We’ll also equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions.
Course Length: 1 years;
Start dates: January / May / September