The overall aim of the Master degree in Marketing is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of cognate students of marketing and business. The development of knowledge, intellectual qualities, professional and transferable skills will equip students for middle management and senior appointments in marketing within public, private and social economy sectors. The course is ideal for students who want to work in the increasingly complex areas of marketing management, marketing consultancy and media related careers.
The Master in Marketing degree will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.
This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.
Whether you’re continuing your undergraduate studies in marketing, looking to further your career knowledge and marketing skills, or looking to enter the marketing field from a different industry sector, a Master in Marketing degree can help you develop and update the advanced knowledge, skills and strategic and industry awareness you need to take that next step towards a brilliant future marketing career.
You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.
The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. This course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing. The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses the strategic imperative that companies must become more marketing focused and more professional and entrepreneurial in the practice of marketing.
Course Length: 1 years;
Start dates: January, May, September