This MBA in Marketing will have a particular focus on the marketing discipline and help you develop the skills needed to contribute to strategic marketing decision making. This Master of Business Administration (Marketing) course builds on your previous experience and enhances your real-world management capabilities. An MBA in Marketing degree focuses on marketing and communication with customers and clients. The general goal of marketing is to increase sales and build a company, which often involves corporate branding, communication, advertising, public relations, and market research.
Marketing is a fundamental approach to managerial decision-making. It helps the the development and management of customers, markets, and strategy to serve those customers. Marketing management uses decision-making analytics and models to develop creative marketing campaigns. This Masters programme will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. It aims to accelerate your promotion to well-paid positions of leadership either in marketing or in any other management function.
You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.
The scope of MBA in Marketing is very good in today’s market trend. MBA in Marketing is one of the oldest disciplines of management study.
If you are interested in the entertainment, media, promotions, advertisement, sales and general management field, then the MBA is appropriate for you.
The marketing is the heart of any organisation. The trend of marketing has changed and augmented with the technological evolution in the world.
The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business. MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.
Course Length: 1 years;
Start dates: January, May, September