Marketing BA/BSc (Hons) Top-Up

Marketing BA/BSc (Hons) Top-Up

The BA/BSc (Hons) in Marketing is designed for applicants holding a Level 5 qualification (such as a Higher National Diploma, or other equivalents) and wishing to obtain a full honour degree in order to enhance their career prospects in marketing. The BA/BSc (Hons) in Marketing, is designed to give you a comprehensive in-depth understanding of the key skills and practices used by marketing executives and their organisations to make informed marketing decisions that are vital to the success of any business.

 

Marketing is everywhere and has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence doesn’t just happen automatically; it requires the careful application of both “science” and “creativity” to ensure that the product and service offerings are successfully communicated to the intended target customers, where is it commercial, not for profit or public sector organisations.

You will learn how to critically evaluate key marketing models and apply them to real life business problems at a strategic level by conducting your very own research project.

The programme has been developed to provide delegates with a comprehensive understanding of the essential skills and tools used by marketing executives and their organisations in order to make well-informed marketing decisions vital to the success of any business.

 

This BA/BSc (Hons) Marketing degree programme will equip you for a career in the marketing industry, by providing a range of practical and theoretical skills that are transferable to the marketing function of any organisation. The global focus of this programme aims to develop your ability to strategically analyse complex business situations and enhance your awareness of the various factors that currently shape the demands of businesses and consumers in a local and global context. It is engaging and stimulating, with emphasis placed on the acquisition of practical skills.

The aim of the course is to produce graduates who are empowered with essential marketing tools and knowledge sought by employers in today’s dynamic global workplace.

You’ll develop strong communication skills and a cultural awareness that is essential in the creative and innovative modern marketing environment. We’ll also equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions.

Course Length: 1 years;

Start dates:  January / May / September

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Course Structure

      • Strategic Management Analysis
      • International Marketing
      • Marketing Consultancy
      • Sustainable Management Futures
      • Retail Marketing
      • Organisational Transformation in Practice
      • Undergraduate Major Project

       

      * The units can vary, depending on the optional modules which your institution will choose for the course structure.

Teaching methods include a mix of lectures, seminars and ‘surgeries’. You will spend significant amounts of time in independent preparation and assignments. Compared to HND level, you will be expected to work much more independently and take greater responsibility for your own learning. Assessment methods include written exams, case studies, assignments, and reports.

After completing your undergraduate degree, if you decide to enhance your career prospects even further you can apply for a postgraduate Master program. For more information regarding progression please contact Atlantic London.

  • Graduates are equipped to find employment in a wide range of marketing positions including those in the not for profit and public sectors, promotions, advertising, public relations, marketing research and planning.You can further your career in professions such as: 
    • Business Development Manager
    • Marketing Administrator
    • Press & Marketing Officer
    • Marketing & Lead Generation Executive
    • Market researcher
    • Marketing executive
    • Marketing analyst
    • Marketing assistant
    • Marketing coordinator
    • Marketing strategist
    • Digital marketing executive
    • Direct marketing executive
    • Brand manager/planner
    • Sales manager
    • Events coordinator
    • Media assistant
    • Media buyer/planner
    • Marketing coordinator
    • Media account executive
    • Campaign manager
    • Channel marketing manager
    • Customer relationship manager
    • Promotions manager
    • Production manager
    • Research manager
    • Marketing strategist
    • Business development coordinator
    • Sales and events co-ordinator
    • Marketing executive
    • Advertising account executive/planner
    • Advertising art director
    • Advertising copywriter
    • Event organiser
    • Public affairs consultant
    • Public relations account executive
    • Public relations office

    And more;

  • The (Top-Up)  course is designed for applicants holding a Level 5 qualification such as a Higher National Diploma, or other equivalents or have completed the second year of a relevant and comparable degree;
  • Applicants must have a relevant HND or a foundation degree with 240 credits in any Business and/or Management related areas;
  • Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language;
  • Qualifications are checked before enrolment by the institution where you’ll apply;
  • Students must bring their original diploma when coming for registration;

Self-Founding

The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students as well. Please contact us to find out the tuition fee for a specific course you’d like to know about.

 

Government Founds                                                                                                         

If you are an UK/EU citizen or living in the UK on Indefinite stay, you can receive support from the government via Student Loan Company to cover tuition fees and some living costs while studying, depending on your circumstances. Tuition fee loans, to cover the full cost of your course, are paid directly to the course provider. Maintenance loans can be applied for at the same time, lending you money at the start of each term. You won’t have to pay back the loan until after your course, when you’re earning above a certain level.  Students can still apply for grants if they’re eligible for certain benefits, disabled, or need help with childcare costs.

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