Marketing

Marketing – Master degree

The overall aim of the Master degree in Marketing is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of cognate students of marketing and business. The development of knowledge, intellectual qualities, professional and transferable skills will equip students for middle management and senior appointments in marketing within public, private and social economy sectors. The course is ideal for students who want to work in the increasingly complex areas of marketing management, marketing consultancy and media related careers.

The Master in Marketing degree will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.

Whether you’re continuing your undergraduate studies in marketing, looking to further your career knowledge and marketing skills, or looking to enter the marketing field from a different industry sector, a Master in Marketing degree can help you develop and update the advanced knowledge, skills and strategic and industry awareness you need to take that next step towards a brilliant future marketing career.

You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.

The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. This course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing. The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses the strategic imperative that companies must become more marketing focused and more professional and entrepreneurial in the practice of marketing.

 

 

 

Course Length: 1 years;

Start dates: January, May, September

Course Structure

    • Critical Marketing
    • Marketing Implementation
    • Marketing Strategy and New Product Development
    • Marketing and Communications Professional Analytics
    • Consumer Behaviour
    • International Marketing
    • Integrated Marketing Communications and Advertising
    • Services Marketing

     

    * The units can vary, depending on the optional modules which your institution will choose for the course structure.

You’ll usually be taught through a combination of conventional and interactive lectures and seminars, along with syndicate discussions, group exercises, workshops, guided self-study, case studies, guest lecturers and computer-based simulations. Assessment is usually in the form of examinations and coursework, with a large dissertation or research topic concerning an original area of research dominating the latter part of your degree.

A Masters in marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exists today, particularly because marketing is such an important part of any business plan. Advertising, market research, public relations, and more areas of business around the world will all take the holders of marketing degrees. You might be able to find a position working for a newspaper, or a magazine, just as much as you might be able to find a position working for a website, or for a manufacturing company, or for nearly any company that produces or sells a product.

 

Example of job opportunities for graduate with a Master degree in Marketing:

 

  • Marketing Consultant/Assistant
  • Marketing Executive
  • Market Research Analyst
  • Marketing Specialist
  • Marketing Coordinator
  • Marketing Project Manager
  • Marketing & Multi-Media Communications Specialist
  • Media Relations Specialist
  • Strategic Marketing Expert
  • Advertising And Promotions Manager
  • Promotions Manager
  • Brand Manager
  • Sales Manager
  • Sales Representative
  • Chief Marketing Officer
  • Social Media Manager
  • Content Marketing Specialist
  • Web Developer/Content Manager
  • Web Content And Analytics Manager
  • Associate Director Of Digital Content
  • Director Of Marketing And Communications
  • Digital Media & Community Manager
  • Public Relations Manager
  • Public Affairs Consultant
  • Digital Marketing Specialist
  • Digital Campaign Manager
  • Assistant Director Of Design
  • Product Development Manager
  • Inbound Marketing Executive
  • Creative Design Specialist
  • Business Developer
  • Advertising Account Executive / Planner
  • Advertising Copywriter
  • Media Planner
  • Actuarial Analyst
  • Event Organiser

And more;

 

  • Applicants are required to submit proof of Bachelor Degree Diploma;
  • Who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language;
  • Applicants must bring their original certificates when coming for registration;

Self-Founding

The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students as well. Please contact us to find out the tuition fee for a specific course you’d like to know about.

 

Government Founds                                                                                                         

If you are an UK/EU citizen or living in the UK on Indefinite stay, who wants to apply for a postgraduate course you can receive support from the government via Student Loan Company. If you’re starting a master’s degree, you could get a Postgraduate Master’s Loan of up to £10,609 to help with course fees and living costs. You won’t have to pay back the loan until after your course, when you’re earning above a certain level.

Read more…

Marketing BA/BSc (Hons) Top-Up

The BA/BSc (Hons) in Marketing is designed for applicants holding a Level 5 qualification (such as a Higher National Diploma, or other equivalents) and wishing to obtain a full honour degree in order to enhance their career prospects in marketing. The BA/BSc (Hons) in Marketing, is designed to give you a comprehensive in-depth understanding of the key skills and practices used by marketing executives and their organisations to make informed marketing decisions that are vital to the success of any business.

 

Marketing is everywhere and has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence doesn’t just happen automatically; it requires the careful application of both “science” and “creativity” to ensure that the product and service offerings are successfully communicated to the intended target customers, where is it commercial, not for profit or public sector organisations.

You will learn how to critically evaluate key marketing models and apply them to real life business problems at a strategic level by conducting your very own research project.

The programme has been developed to provide delegates with a comprehensive understanding of the essential skills and tools used by marketing executives and their organisations in order to make well-informed marketing decisions vital to the success of any business.

 

This BA/BSc (Hons) Marketing degree programme will equip you for a career in the marketing industry, by providing a range of practical and theoretical skills that are transferable to the marketing function of any organisation. The global focus of this programme aims to develop your ability to strategically analyse complex business situations and enhance your awareness of the various factors that currently shape the demands of businesses and consumers in a local and global context. It is engaging and stimulating, with emphasis placed on the acquisition of practical skills.

The aim of the course is to produce graduates who are empowered with essential marketing tools and knowledge sought by employers in today’s dynamic global workplace.

You’ll develop strong communication skills and a cultural awareness that is essential in the creative and innovative modern marketing environment. We’ll also equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions.

Course Length: 1 years;

Start dates:  January / May / September

;

Course Structure

      • Strategic Management Analysis
      • International Marketing
      • Marketing Consultancy
      • Sustainable Management Futures
      • Retail Marketing
      • Organisational Transformation in Practice
      • Undergraduate Major Project

       

      * The units can vary, depending on the optional modules which your institution will choose for the course structure.

Teaching methods include a mix of lectures, seminars and ‘surgeries’. You will spend significant amounts of time in independent preparation and assignments. Compared to HND level, you will be expected to work much more independently and take greater responsibility for your own learning. Assessment methods include written exams, case studies, assignments, and reports.

After completing your undergraduate degree, if you decide to enhance your career prospects even further you can apply for a postgraduate Master program. For more information regarding progression please contact Atlantic London.

  • Graduates are equipped to find employment in a wide range of marketing positions including those in the not for profit and public sectors, promotions, advertising, public relations, marketing research and planning.You can further your career in professions such as: 
    • Business Development Manager
    • Marketing Administrator
    • Press & Marketing Officer
    • Marketing & Lead Generation Executive
    • Market researcher
    • Marketing executive
    • Marketing analyst
    • Marketing assistant
    • Marketing coordinator
    • Marketing strategist
    • Digital marketing executive
    • Direct marketing executive
    • Brand manager/planner
    • Sales manager
    • Events coordinator
    • Media assistant
    • Media buyer/planner
    • Marketing coordinator
    • Media account executive
    • Campaign manager
    • Channel marketing manager
    • Customer relationship manager
    • Promotions manager
    • Production manager
    • Research manager
    • Marketing strategist
    • Business development coordinator
    • Sales and events co-ordinator
    • Marketing executive
    • Advertising account executive/planner
    • Advertising art director
    • Advertising copywriter
    • Event organiser
    • Public affairs consultant
    • Public relations account executive
    • Public relations office

    And more;

  • The (Top-Up)  course is designed for applicants holding a Level 5 qualification such as a Higher National Diploma, or other equivalents or have completed the second year of a relevant and comparable degree;
  • Applicants must have a relevant HND or a foundation degree with 240 credits in any Business and/or Management related areas;
  • Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language;
  • Qualifications are checked before enrolment by the institution where you’ll apply;
  • Students must bring their original diploma when coming for registration;

Self-Founding

The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students as well. Please contact us to find out the tuition fee for a specific course you’d like to know about.

 

Government Founds                                                                                                         

If you are an UK/EU citizen or living in the UK on Indefinite stay, you can receive support from the government via Student Loan Company to cover tuition fees and some living costs while studying, depending on your circumstances. Tuition fee loans, to cover the full cost of your course, are paid directly to the course provider. Maintenance loans can be applied for at the same time, lending you money at the start of each term. You won’t have to pay back the loan until after your course, when you’re earning above a certain level.  Students can still apply for grants if they’re eligible for certain benefits, disabled, or need help with childcare costs.

Read more…

BA/BSc (Hons) Marketing

BA/BSc (Hons) Marketing degree will help you develop an extensive understanding of business and marketing through a combination of relevant and contemporary modules.

People with marketing know-how are vital to just about every business or organisation you can think of, and there’s always high demand for skilled graduates. Study for our honours degree and gain the skills and knowledge businesses really need, opening up your career options in this creative, fast-paced area.

 

This innovative new course in marketing is designed for students who would like to obtain cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.

 

Students will learn about the theory of marketing while also developing the practical skills employers look for, including IT, communication and the ability to question and analyse. The marketing principles you’ll cover are highly relevant to real-life practice and relate to the professional standards of the Chartered Institute of Marketing (CIM).

The BA/BSc (Hons) Marketing degree will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. You will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. You will also learn how businesses can operate effectively in a culturally diverse environment. You will graduate confident about your personal values, with knowledge and experience to solve business problems ethically and with an ongoing passion for continuous personal and professional development.

Course Length:  3 years / 4 years including Foundation year;

Start dates:  January / May / September

Course Structure

Year 1

  • Marketing Communications
  • Principles of Marketing
  • Academic Skills
  • Economics for Managers
  • Introduction to Accounting and Finance
  • Introduction to Organisations and Management
  • Business Analytics

 

Year 2

  • Business Research Methods
  • Business to Business Marketing
  • Customer Relationship Marketing
  • E-Business Management
  • International Marketing
  • Project Management
  • Understanding Consumers

 

Year 3

  • Business Research Methods
  • Business to Business Marketing
  • Customer Relationship Marketing
  • E-Business Management
  • International Marketing
  • Project Management
  • Understanding Consumers

* The units can vary, depending on the chosen pathway or optional modules which your institution will choose for the course structure.

A number of different styles of module assessment will be used, some involving individual projects, group work, role play, essays and exams. The seminars will have a strong practical component and are designed to support you in achieving the learning outcomes of each module.

After completing your undergraduate degree, if you decide to enhance your career prospects even further you can apply for a postgraduate Master program. For more information regarding progression please contact Atlantic London.

There are exciting career opportunities across a range of marketing job disciplines and in private, public and charitable sectors. You might choose to focus on a specialist area, such as advertising and sponsorship, brand and product management, customer relationship management, digital marketing, international marketing, public relations, sales and events management or research and data analysis.

 

You can further your career in professions such as:

  • Marketing Manager
  • Marketing Consultant
  • Marketing Assistant
  • Marketing Analyst
  • Assistant Product
  • Brand Manager
  • Market Researcher
  • Marketing Assistant
  • Events Coordinator
  • Advertising Copywriter
  • Marketing Research Analyst
  • Social Media Manager
  • Actuarial Analyst
  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Coordinator
  • Sales Promotion Account Executive
  • Sales Manager
  • Account Manager
  • Media Assistant
  • Media Planner
  • Marketing Coordinator
  • Media Account Executive
  • Marketing Strategist
  • Creative Technologist
  • Content Archivist
  • Community Management Executive
  • Mobile Marketing Manager
  • Transcultural Anthropologist

      And more;

  • Minimum Age: 18 years old;
  • Applicants are required to submit proof of prior certificated learning (e.g. Secondary School Diploma/Baccalaureate/Level 3 qualification) and/or relevant work experience;
  • Applications from mature candidates without formal qualifications are welcomed provided they could demonstrate appropriate levels of relevant ability and experience.
  • If you are unable to meet the entry requirements for this course you may still be eligible for our Foundation year course. This is an extra year of study to prepare you for the full degree.
  • Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language.
  • Applicants must bring their original certificates when coming for registration;

Self-Founding

The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students as well. Please contact us to find out the tuition fee for a specific course you’d like to know about.

 

Government Founds                                                                                                         

If you are an UK/EU citizen or living in the UK on Indefinite stay, you can receive support from the government via Student Loan Company to cover tuition fees and some living costs while studying, depending on your circumstances. Tuition fee loans, to cover the full cost of your course, are paid directly to the course provider. Maintenance loans can be applied for at the same time, lending you money at the start of each term. You won’t have to pay back the loan until after your course, when you’re earning above a certain level.  Students can still apply for grants if they’re eligible for certain benefits, disabled, or need help with childcare costs.

Read more…