The overall aim of the Master degree in Marketing is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of cognate students of marketing and business. The development of knowledge, intellectual qualities, professional and transferable skills will equip students for middle management and senior appointments in marketing within public, private and social economy sectors. The course is ideal for students who want to work in the increasingly complex areas of marketing management, marketing consultancy and media related careers.
The Master in Marketing degree will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.
This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.
Whether you’re continuing your undergraduate studies in marketing, looking to further your career knowledge and marketing skills, or looking to enter the marketing field from a different industry sector, a Master in Marketing degree can help you develop and update the advanced knowledge, skills and strategic and industry awareness you need to take that next step towards a brilliant future marketing career.
You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.
The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. This course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing. The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses the strategic imperative that companies must become more marketing focused and more professional and entrepreneurial in the practice of marketing.
Course Length: 1 years;
Start dates: January, May, September
- Critical Marketing
- Marketing Implementation
- Marketing Strategy and New Product Development
- Marketing and Communications Professional Analytics
- Consumer Behaviour
- International Marketing
- Integrated Marketing Communications and Advertising
- Services Marketing
* The units can vary, depending on the optional modules which your institution will choose for the course structure.
You’ll usually be taught through a combination of conventional and interactive lectures and seminars, along with syndicate discussions, group exercises, workshops, guided self-study, case studies, guest lecturers and computer-based simulations. Assessment is usually in the form of examinations and coursework, with a large dissertation or research topic concerning an original area of research dominating the latter part of your degree.
A Masters in marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exists today, particularly because marketing is such an important part of any business plan. Advertising, market research, public relations, and more areas of business around the world will all take the holders of marketing degrees. You might be able to find a position working for a newspaper, or a magazine, just as much as you might be able to find a position working for a website, or for a manufacturing company, or for nearly any company that produces or sells a product.
Example of job opportunities for graduate with a Master degree in Marketing:
- Marketing Consultant/Assistant
- Marketing Executive
- Market Research Analyst
- Marketing Specialist
- Marketing Coordinator
- Marketing Project Manager
- Marketing & Multi-Media Communications Specialist
- Media Relations Specialist
- Strategic Marketing Expert
- Advertising And Promotions Manager
- Promotions Manager
- Brand Manager
- Sales Manager
- Sales Representative
- Chief Marketing Officer
- Social Media Manager
- Content Marketing Specialist
- Web Developer/Content Manager
- Web Content And Analytics Manager
- Associate Director Of Digital Content
- Director Of Marketing And Communications
- Digital Media & Community Manager
- Public Relations Manager
- Public Affairs Consultant
- Digital Marketing Specialist
- Digital Campaign Manager
- Assistant Director Of Design
- Product Development Manager
- Inbound Marketing Executive
- Creative Design Specialist
- Business Developer
- Advertising Account Executive / Planner
- Advertising Copywriter
- Media Planner
- Actuarial Analyst
- Event Organiser
- Applicants are required to submit proof of Bachelor Degree Diploma;
- Who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language;
- Applicants must bring their original certificates when coming for registration;
The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students as well. Please contact us to find out the tuition fee for a specific course you’d like to know about.
If you are an UK/EU citizen or living in the UK on Indefinite stay, who wants to apply for a postgraduate course you can receive support from the government via Student Loan Company. If you’re starting a master’s degree, you could get a Postgraduate Master’s Loan of up to £10,609 to help with course fees and living costs. You won’t have to pay back the loan until after your course, when you’re earning above a certain level.