Courses-Master-Digital Technologies

Strategic Digital Marketing

MSc

(1)

Course overview

This master in strategic digital marketing is intended to open up a wide range of career opportunities in marketing across a variation of sectors. It will teach you how to develop a structured, strategic marketing plan for any organisation or business using digital tactics and tools - a highly sought after skill in today's job market. You'll also have the opportunity to examine live customer case studies from real-world practice to analyse present areas of marketing practice. The course equips you with the information and skills required to respond to future developments in technology for marketing and customer experience, allowing you to future-proof your career by adapting your marketing expertise to any context. This professional approved MSc Strategic Digital Marketing programme will teach you the fundamental marketing principles and abilities. The emphasis on practice-based learning distinguishes this master of strategic digital marketing. The course incorporates a variety of cutting-edge digital tools and software, so you'll gain the capacity to assess the efficacy of marketing approaches and techniques in context, and you'll graduate with an improved grasp of how to organise high-level advertising operations and successfully control creative global marketing plans.
Why to study this course?
Full support by Atlantic London from start until graduation.
86% of students were satisfied overall with their course.
91% of students agreed staff were good at explaining things.
85% in work or doing further study 15 months after the course.
What our students say..."I chose to study with Atlantic because the staff members were really supportive and nice. The course also fitted around my job. With their help, I've finally learned to cope and understand my learning pattern, what I'm looking for in a course and what my future aspirations are."Lidia Pavlov Strategic Digital Marketing student

About institution

Arden University makes higher education accessible for everyone, offering a wide array of flexible degrees (online learning and blended learning) that fit around your life and your needs. Whether you’re balancing work, family, or other commitments, Arden’s approach allows you to study on your own terms without sacrificing quality. Plus, it was recently ranked 16th out of 149 UK universities for student satisfaction.

Modules

Year 1

Assessments

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. Your assessment is completely through coursework, and it has been designed to mimic actual marketing activity in order to improve your employability. These methods include:
  • Creation of campaign plans
  • Design of digital artefacts
  • Digital projects
  • Essays
  • Presentations
  • Portfolios

Entry requirements

Fees & funding

Course fee per year: £15,000 The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses. If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying. The maintenance loan depends on each individual's circumstances.
Fees breakdown:
Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.
Please submit an enquiry to find out more or use our calculator to estimate how much Maintenance Loan you can get and how much you will have to repay per month once you finish your course.
Enter your household income, the university's location and current situation.

Study & Career progression

This (MSc) Strategic Digital Marketing course will assist you in developing the necessary skills and knowledge to advance your career to a senior marketing position. Following graduation, you may wish to consider the following positions: 

  • Digital Marketing Manager
  • Senior Marketing Executive
  • Email Marketing Specialist
  • Freelance Digital Marketer
  • Market Insight Manager
  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Social Media Manager
  • Brand Manager
  • Product Manager etc

You could also continue your studies, heading to university for a Phd to further your education or apply for a DET. See our DET course.

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