The MA Design Management programme is an ideal course for those looking to develop and enhance their careers through an excellent understanding of the value of design and innovation. You will learn how to harness the power of creativity within business and how this can be used as a strategic tool. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers. Managing the generation and successful exploitation of new ideas is crucial for all companies.
In the corporate world design managers oversee the development of products and services and manage the innovation process workflow. However, they also have a significant strategic role in managing the articulation of a business strategy, product and service values, requiring continuous improvement of the customer experience and often involving the management of external specialists. Additionally, they may be engaged in broader organisational development issues.
The Design Management course provides the opportunity for you to develop an advanced understanding of the practical application of design thinking and design strategy applied within an organisational, business and global context.
The main target of design management lies in the aspect of maintain as well as developing such an explicit business environment that helps any company in achieving its plans and strategies through the mode of designing.
This pathway is aimed at individuals eager to develop a career in Design Management that is relevant to a wide sector of service and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking.
You will also develop modes of thinking critical to the challenges design managers face across a range of real-world situations. The course explores design management from a range of future-oriented perspectives, including service design, design for sustainability, design strategy, and design and branding.
Students will focus on design thinking, research methods and the development of management, leadership and change management skills. In addition to operational management they will also focus on design thinking approaches to organisational change, behavioural change and transformation programmes.
Course Length: 1 years;
Start dates: January, May, September