By studying a master in Mass Communication Management programme, you will gain an understanding of the principles of creative media industries and the major social and cultural forces that affect them in the contemporary world. This programme has a specifically international focus combining key aspects of marketing strategy and management approaches which would suit those interested in mass communication and the relationship it has to advertising and promotion, research methods, as well as contemporary mass communication industries.
Mass Communication Management offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media. You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level. You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed. Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.
The Master in Mass Communications provides a thorough grounding in the theories, approaches and research necessary for the study of media and communication processes in both the national and global contexts. The course combines an overview of the history and development of communication research with a critical analysis of current theories in the field. You will analyse key areas in mass communication including media production, organisation and control, news in the local, national and global context, media/new media roles and the political process, communication policy and regulation, and cross-national media and communication systems. You will investigate the quantitative and qualitative methods and approaches necessary for analysing all aspects of the communication process, from media organisations, media professionals and production to media content, audiences and cultural consumption.
Course Length: 1 years;
Start dates: January, May, September