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Business with Marketing Management Master Degree

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As part of our popular range of ‘Business with’ Masters programmes, the Business with Marketing Management Master Degree programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies. The programme aims to develop the ability to undertake research on topics relevant to the context and content of marketing and marketing management.

Markets are dynamic, consequently business success relies heavily on good use of marketing techniques, for instance, consumer insights, marketing communication, digital marketing, marketing analytics, strategic branding, customer relationship management, market segmentation, etc. This means that a business must be aware of current market trends and evolving customer requirements caused by new fashions or changing economic conditions. Marketing has become essential in modern businesses and the demand for knowledgeable and skilled marketing professionals has never been greater.

The Business with Marketing Management Master Degree provides full-time postgraduate marketing education to graduates with little or no marketing experience or qualifications.

The course is suitable for individuals who are seeking to become professional marketers or who want to develop detailed insight into the marketing discipline by integrating the most important and current marketing concepts, approaches and informing frameworks within an international and multicultural context.

The structure of the programme enables students to gain a grounding in the fundamental principles of the environment in which strategic decisions are made and the contribution made by the various functional areas of organisations, before moving on to a more focused look at the specific contribution of marketing.

This programme provides you with education and training in the theory and application of the principles, concepts, approaches, purpose and practice of Marketing Management in contemporary organisations.

Course Length: 1 year;
Start dates: January / April / August / September;

Career opportunities

This course provides students with the opportunity to enter or boost their careers in both marketing and general management.

Once you graduate, you’ll gain an established and internationally recognised qualification that will equip you for employment in a wide range of business settings, both in the UK and overseas.
Example of job opportunities for graduate with a Master degree in Business with Marketing Management:

Marketing Manager/Director
Marketing Assistant/Coordinator
Marketing Consultant
Marketing Data Analyst
Marketing Communications Director/Manager
Marketing Communications Manager
Brand Manager
Director Marketing Communications
Global Marketing Manager
Media Marketing Specialist
Digital Strategy Specialist
Digital Marketing Officer
Digital Marketing Coordinator
Media Marketing Coordinator
Product Marketing Manager
Internet Sales Director
Product Marketing Director
Campaign Manager
Marketing Communications Manager
Digital Media Manager
Field Marketing Representative
Media Marketing Manager/Director
Director of Marketing and Public Relations
Advertising Campaign Manager
Business Development
Brand Management
Media Marketing
Business analyst
Business Development Coordinator/Manager/
Director of Business Development
VP Marketing
VP Business Development
Chief Marketing Officer
Product manager
Social media manager
Stockbroker
Sustainability consultant
Logistics and distribution manager
Retail manager
Sales Director/Manager

And more;

Entry requirements

Applicants are required to submit proof of Bachelor Degree Diploma;
For candidates with over 5 years’ experience at a managerial level but without an undergraduate degree the programme leader will review applicants based upon their suitability for the course;
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language;
Applicants must bring their original certificates when coming for registration;

Course structure - Modules

Developing Global Management Competencies I
Strategic Management for Competitive Advantage
Dissertation Preparation and Research Methods
Academic and Professional Development
Developing Global Management Competencies II
Analysing Buyer Behaviour and Brand Dynamics
Relationship Marketing in a Global Context
The Newcastle Business School Masters Dissertation

* The units can vary, depending on the optional modules which your institution will choose for the course structure.

Assessment

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.

Assessments for this course are based on a mix of assignments, presentations and group work.

Funding

Self-Funding

The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students as well. Please contact us to find out the tuition fee for a specific course you’d like to know about.

Government Funds – Student Finance England

If you are an UK/EU citizen or living in the UK on Indefinite stay, who wants to apply for a postgraduate course you can receive support from the government via Student Loan Company. If you’re starting a master’s degree, you could get a Postgraduate Master’s Loan of up to £10,609 to help with course fees and living costs. You won’t have to pay back the loan until after your course, when you’re earning above a certain level.