The BA/BSc (Hons) Digital Marketing with Foundation Year is designed for students who are interested in online marketing, social media, branding, digital communication, and consumer engagement within the modern digital landscape. The course combines marketing theory with practical digital strategies, helping students understand how businesses promote products and services through online platforms and technologies.

The Foundation Year provides students with additional academic support while introducing key concepts related to business, communication, marketing, and digital environments. It helps students build confidence in academic writing, research, critical thinking, and professional skills before progressing to degree-level study.
Throughout the programme, students explore areas such as digital marketing strategy, social media management, branding, content creation, advertising, SEO, analytics, consumer behaviour, and integrated marketing communications. The course focuses on both creativity and strategic thinking, encouraging students to develop campaigns, analyse audience behaviour, and understand trends within digital media and online business.

Students also develop transferable skills including communication, project management, analytical thinking, teamwork, creativity, and problem-solving, preparing them for careers across marketing, media, and digital industries.