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Digital Marketing

BSc Hons

Available campuses

London

On Campus

Modules

Foundation Year

Introduction to Business and Marketing
Academic Writing and Study Skills
Communication and Professional Development
Digital Communication Fundamentals
Business Environment and Contemporary Issues
Critical Thinking and Research Skills

Year 1

Principles of Marketing
Introduction to Digital Marketing
Consumer Behaviour
Branding and Communication
Social Media Fundamentals
Academic and Professional Development

Year 2

Digital Marketing Strategy
Social Media Management and Campaigns
Content Creation and Advertising
SEO and Web Analytics
Marketing Research Methods
Leadership and Team Collaboration

Year 3

Strategic Digital Marketing
Integrated Marketing Communications
Contemporary Issues in Digital Media
Brand Management and Innovation
Professional Practice in Marketing
Dissertation / Final Year Project

Entry Requirements

✅ Minimum Age: 18 years old

✅ Academic Qualifications:

Applicants must provide proof of their highest academic qualification, which can include:

Level 3 Qualifications (e.g., A Levels, Level 3 NVQ, diplomas, certificates, or Access to Higher Education Diploma)
International Baccalaureate
High School Level Qualifications
Level 2 Qualifications or equivalent (e.g., GCSEs, Level 2 NVQ, diplomas, certificates)

✅ English Proficiency and Admission Process

If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We also accept a range of other English language qualifications.

Applicants will also need to attend an interview with a member of the admissions team.

Campus map location

Sheffield

On Campus

Modules

Foundation Year

Introduction to Business and Marketing
Academic Writing and Study Skills
Communication and Professional Development
Digital Communication Fundamentals
Business Environment and Contemporary Issues
Critical Thinking and Research Skills

Year 1

Principles of Marketing
Introduction to Digital Marketing
Consumer Behaviour
Branding and Communication
Social Media Fundamentals
Academic and Professional Development

Year 2

Digital Marketing Strategy
Social Media Management and Campaigns
Content Creation and Advertising
SEO and Web Analytics
Marketing Research Methods
Leadership and Team Collaboration

Year 3

Strategic Digital Marketing
Integrated Marketing Communications
Contemporary Issues in Digital Media
Brand Management and Innovation
Professional Practice in Marketing
Dissertation / Final Year Project

Entry Requirements

✅ Minimum Age: 18 years old

✅ Academic Qualifications:

Applicants must provide proof of their highest academic qualification, which can include:

Level 3 Qualifications (e.g., A Levels, Level 3 NVQ, diplomas, certificates, or Access to Higher Education Diploma)
International Baccalaureate
High School Level Qualifications
Level 2 Qualifications or equivalent (e.g., GCSEs, Level 2 NVQ, diplomas, certificates)

✅ English Proficiency and Admission Process

Applicants will also need to attend an interview with a member of the admissions team.

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Course overview

The BA/BSc (Hons) Digital Marketing with Foundation Year is designed for students who are interested in online marketing, social media, branding, digital communication, and consumer engagement within the modern digital landscape. The course combines marketing theory with practical digital strategies, helping students understand how businesses promote products and services through online platforms and technologies.

The Foundation Year provides students with additional academic support while introducing key concepts related to business, communication, marketing, and digital environments. It helps students build confidence in academic writing, research, critical thinking, and professional skills before progressing to degree-level study.
Throughout the programme, students explore areas such as digital marketing strategy, social media management, branding, content creation, advertising, SEO, analytics, consumer behaviour, and integrated marketing communications. The course focuses on both creativity and strategic thinking, encouraging students to develop campaigns, analyse audience behaviour, and understand trends within digital media and online business.

Students also develop transferable skills including communication, project management, analytical thinking, teamwork, creativity, and problem-solving, preparing them for careers across marketing, media, and digital industries.

Why study this course?

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Assessments

Students are assessed through a variety of practical and academic methods designed to reflect real digital marketing and business environments.

Assessments list

Assessment methods may include:

Marketing reports and written assignments
Digital campaign projects
Social media and content creation tasks
Presentations and pitches
Case study analysis
Group projects
Portfolio work
Research assignments
Exams and timed assessments
Final year dissertation / research project

Fees & funding

Course fee per year: £9.535

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

Fees breakdown

Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.

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Study & Career progression

Graduates of the Digital Marketing with Foundation Year degree can pursue opportunities across a wide range of digital, creative, and business-focused industries.

Career progression examples

Potential career paths include:

Digital Marketing Executive
Social Media Executive
Content Creator
SEO and Analytics Assistant
Brand and Communications Coordinator
Advertising and Campaign Support roles
Community Manager
Email Marketing and CRM roles
Marketing and Business Development positions

Digital Marketing

BSc Hons

Course summary

On Campus

Bachelor with Foundation year

4 years

London, Sheffield

September

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