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Strategic Digital Marketing

MSc

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Module information is not available at the moment.

✅ Academic Qualifications:

You should have an Honours degree (or equivalent) in a relevant subject.

 

✅ English Proficiency and Admission Process

Applicants will need to attend an interview with a member of the admissions team.

If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We also accept a range of other English language qualifications.

Course overview

This master in strategic digital marketing is intended to open up a wide range of career opportunities in marketing across a variation of sectors. It will teach you how to develop a structured, strategic marketing plan for any organisation or business using digital tactics and tools – a highly sought after skill in today’s job market. You’ll also have the opportunity to examine live customer case studies from real-world practice to analyse present areas of marketing practice. The course equips you with the information and skills required to respond to future developments in technology for marketing and customer experience, allowing you to future-proof your career by adapting your marketing expertise to any context.

This professional approved MSc Strategic Digital Marketing programme will teach you the fundamental marketing principles and abilities. The emphasis on practice-based learning distinguishes this master of strategic digital marketing. The course incorporates a variety of cutting-edge digital tools and software, so you’ll gain the capacity to assess the efficacy of marketing approaches and techniques in context, and you’ll graduate with an improved grasp of how to organise high-level advertising operations and successfully control creative global marketing plans.

Why study this course?

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Assessments

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. Your assessment is completely through coursework, and it has been designed to mimic actual marketing activity in order to improve your employability. These methods include:
  • Creation of campaign plans
  • Design of digital artefacts
  • Digital projects
  • Essays
  • Presentations
  • Portfolios

Fees & funding

Course fee per year: £6.950

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

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Study & Career progression

This (MSc) Strategic Digital Marketing course will assist you in developing the necessary skills and knowledge to advance your career to a senior marketing position. Following graduation, you may wish to consider the following positions:
  • Digital Marketing Manager
  • Senior Marketing Executive
  • Email Marketing Specialist
  • Freelance Digital Marketer
  • Market Insight Manager
  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Social Media Manager
  • Brand Manager
  • Product Manager etc

 

You could also continue your studies, heading to university for a Phd to further your education or apply for a DET.

Strategic Digital Marketing

MSc

Course summary

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