Our International Marketing postgraduate degree is intended for marketing professionals and entrepreneurs who wish to improve their skills and expertise. It was designed for today’s marketer, with modules that match the requirements of modern marketing professionals, notably digital marketing, global customer knowledge and brand psychology. The strategic marketing and venture creation module will teach you how to introduce a new product or service onto the market.
Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options. Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

This specialised course addresses contemporary global marketing concerns and seeks to offer you with the skills you’ll need to stay on the cutting edge of this subject throughout your career. Your studies will broaden your understanding of the complicated, dynamic, and occasionally hostile international business world. The major goal of this program is to provide future marketing managers with the information and understanding they need to formulate and implement international marketing decisions.