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Business and Marketing

BSc Hons

Available campuses

Manchester

On Campus

Modules

Year 1

Introduction to Business Management
Principles of Marketing
Consumer Behaviour
Business Communication Skills
Digital Business Fundamentals
Academic and Professional Development

Year 2

Marketing Strategy and Planning
Branding and Integrated Communications
Market Research and Analytics
Leadership and Organisational Behaviour
Financial Management for Business
Research Methods for Business

Year 3

Strategic Marketing Management
Digital Marketing and Social Media
International Business Environment
Contemporary Issues in Marketing
Entrepreneurship and Innovation
Dissertation / Final Year Project

Entry Requirements

✅ Minimum Age: 18 years old

✅ Academic Qualifications:

Applicants must provide proof of their highest academic qualification, which can include:

Level 3 Qualifications (e.g., A Levels, Level 3 NVQ, diplomas, certificates, or Access to Higher Education Diploma)
International Baccalaureate
High School Level Qualifications
Level 2 Qualifications or equivalent (e.g., GCSEs, Level 2 NVQ, diplomas, certificates)

✅ English Proficiency and Admission Process

If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We also accept a range of other English language qualifications.

Applicants will also need to attend an interview with a member of the admissions team.

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Course overview

The BSc (Hons) Business and Marketing is designed for students who are interested in understanding how businesses operate while developing specialist knowledge in marketing, branding, consumer behaviour, and digital communication. The course combines core business management principles with modern marketing strategies, helping students understand how organisations attract, engage, and retain customers in competitive markets.

Throughout the programme, students explore areas such as marketing strategy, consumer behaviour, branding, business management, digital marketing, market research, finance, and organisational operations. The course focuses on both theoretical understanding and practical application, encouraging students to analyse business challenges, create marketing solutions, and understand changing consumer trends.

Students also develop transferable skills including communication, creativity, analytical thinking, teamwork, project management, and problem-solving, preparing them for careers across business, marketing, and digital industries.

Why study this course?

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Assessments

Students are assessed through a combination of academic and practical tasks designed to reflect real business and marketing environments.

Assessments list

Assessment methods may include:

Marketing reports and written assignments
Case study analysis
Presentations and pitches
Group business projects
Market research tasks
Portfolio work
Research assignments
Exams and timed assessments
Final year dissertation / research project

Fees & funding

Course fee per year: £9.790

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

Fees breakdown

Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.

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Study & Career progression

Graduates of the BSc (Hons) Business and Marketing can pursue opportunities across a variety of business, creative, and digital sectors.

Career progression examples

Potential career paths include:

Marketing Executive
Digital Marketing Assistant
Brand Coordinator
Social Media Executive
Business Development Executive
Advertising and Communications roles
Market Research Assistant
Sales and Customer Relationship roles
Project and Operations Support positions

Business and Marketing

BSc Hons

Course summary

On Campus

Bachelor degree

3 years

Manchester

January, May, September

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