The BSc (Hons) Marketing & Social Media with Foundation Year is designed for students who are interested in digital marketing, branding, online communication, and the growing impact of social media within modern businesses. The course combines traditional marketing principles with contemporary digital strategies, helping students understand how brands connect with audiences across online platforms.

The Foundation Year provides students with additional academic support and introduces key business and communication concepts before progressing to degree-level study. During this stage, students develop confidence in academic writing, research, communication, and critical thinking while gaining an introduction to business, marketing, and digital environments.

Throughout the degree, students explore areas such as social media strategy, consumer behaviour, branding, digital marketing, content creation, advertising, analytics, and marketing management. The programme focuses on both creativity and strategic thinking, encouraging students to develop campaigns, analyse market trends, and understand audience engagement across different platforms.
Students also build transferable skills including communication, project management, teamwork, analytical thinking, creativity, and problem-solving, preparing them for careers within marketing, media, and digital industries.