International Marketing (MSc)

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Due to the ever-growing number of digital platforms and solutions available to target, communicate, and engage with customers, marketing as a business discipline changes on a regular basis. Significant progress has also been made in areas of consumer data availability and access, online trends, and market research, all of which are critical for understanding customer behaviour and serving as a step in marketing planning.

With this International Marketing course, you’ll learn about social media marketing, digital marketing, content development, monitoring, and data analysis, as well as the classic founding concepts and theories of marketing. For the experienced marketer, you will study the practical side of marketing tools and the benefits and drawbacks of each.

The strategic marketing and new venture development module offer you the skills required to successfully launch a new product/service. This type of module is taught in conjunction with a more traditional dissertation, which will help you improve your academic skills. Each session examines three common and interwoven themes: internationalisation, digital marketing, and entrepreneurship, and the content and delivery techniques are engaging, relevant, and fulfilling.

Course Length: 1 year;
Start dates: January / April / August / September;

Career opportunities

marketing / sales manager
Customer behaviour consultant
Business development consultant
Product manager
Brand manager2
Advertising account executive
Advertising art director
Digital marketer
Market researcher

And more;

Entry requirements

Applicants are required to submit proof of Bachelor Degree Diploma;
For candidates with over 5 years of experience in a managerial role, but without an undergraduate degree, the course/module leader will review the application based on the applicant suitability for the course;
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language;
Applicants must bring their original certificates when coming for registration;

Course structure - Modules

International leadership and entrepreneurship
International marketing, innovation and E-commerce
Digital marketing
Understanding the global customer
Brand psychology
Strategic management in a global context
Research methods and ethics
Strategic marketing and new venture development
Postgraduate major project

* The units can vary, depending on the optional modules which your institution will choose for the course structure.

Assessment

Lectures, seminars, group projects, and e-learning are among the teaching methods used. Written exams, case studies, assignments, projects, and reports are all examples of assessment methods.

Progression

If you want to advance your career even further after finishing your undergraduate degree, you can apply for a postgraduate Master’s program.

Please contact Atlantic London for more information on progression.

Funding

Self-Funding

The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students. Please contact us to find out the tuition fee for a specific course you’d like to know about.

Government Founds – Student Finance England

If you are a UK/EU citizen with pre-settled or settled status or living in the UK on Indefinite stay, and you want to apply for a postgraduate course, you can receive support from the government through the Student Loan Company. If you’re starting a master’s degree, you could get a Postgraduate Master’s Loan of up to £11.570 to help with course fees and living costs. You’ll have to start repaying your loan when your income is over a certain amount (the ‘threshold’ amount), but only one year after you finish your course.