The BSc (Hons) Business and Marketing is designed for students who are interested in understanding how businesses operate while developing specialist knowledge in marketing, branding, consumer behaviour, and digital communication. The course combines core business management principles with modern marketing strategies, helping students understand how organisations attract, engage, and retain customers in competitive markets.

Throughout the programme, students explore areas such as marketing strategy, consumer behaviour, branding, business management, digital marketing, market research, finance, and organisational operations. The course focuses on both theoretical understanding and practical application, encouraging students to analyse business challenges, create marketing solutions, and understand changing consumer trends.

Students also develop transferable skills including communication, creativity, analytical thinking, teamwork, project management, and problem-solving, preparing them for careers across business, marketing, and digital industries.