Home Courses Marketing and Social Media

Marketing and Social Media

BSc Hons

Available campuses

London

On Campus

Modules

Foundation year

Introduction to Business and Marketing
Academic Writing and Study Skills
Communication and Professional Development
Digital Communication Fundamentals
Business Environment and Contemporary Issues
Critical Thinking and Research Skills

Year 1

Principles of Marketing
Introduction to Social Media
Consumer Behaviour
Branding and Communication
Digital Business Fundamentals
Academic and Professional Development

Year 2

Social Media Strategy and Campaigns
Digital Marketing and Analytics
Content Creation and Advertising
Marketing Research Methods
Brand Management
Leadership and Team Collaboration

Year 3

Strategic Marketing Management
Social Media Management and Innovation
Contemporary Issues in Digital Marketing
Integrated Marketing Communications
Professional Practice in Marketing
Dissertation / Research Project

Entry Requirements

✅ Minimum Age: 18 years old

✅ Academic Qualifications:
Applicants must provide proof of their highest academic qualification, which can include:

Level 4 Qualifications (e.g., HNC, Level 4 NVQ, diplomas, or certificates)
International Foundation Year or equivalent
Successful completion of the first year of an undergraduate degree program or equivalent qualifications.
Relevant professional qualifications and experience may also be considered.
You may need to submit a personal statement outlining your readiness for the course, along with references and evidence of prior learning or professional experience.

✅ English Proficiency and Admission Process

If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We accept various English language qualifications, such as IELTS, TOEFL, or equivalent certifications.
Applicants will also be required to attend an interview with a member of the admissions team to discuss their application and suitability for the programme.

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Modules

Entry Requirements

Campus map location

Course overview

The BSc (Hons) Marketing & Social Media with Foundation Year is designed for students who are interested in digital marketing, branding, online communication, and the growing impact of social media within modern businesses. The course combines traditional marketing principles with contemporary digital strategies, helping students understand how brands connect with audiences across online platforms.

The Foundation Year provides students with additional academic support and introduces key business and communication concepts before progressing to degree-level study. During this stage, students develop confidence in academic writing, research, communication, and critical thinking while gaining an introduction to business, marketing, and digital environments.

Throughout the degree, students explore areas such as social media strategy, consumer behaviour, branding, digital marketing, content creation, advertising, analytics, and marketing management. The programme focuses on both creativity and strategic thinking, encouraging students to develop campaigns, analyse market trends, and understand audience engagement across different platforms.
Students also build transferable skills including communication, project management, teamwork, analytical thinking, creativity, and problem-solving, preparing them for careers within marketing, media, and digital industries.

Why study this course?

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Assessments

Students are assessed through a variety of academic and practical tasks designed to reflect real marketing and social media industry environments.

Assessments list

Assessment methods may include:

Marketing reports and written assignments
Social media campaign projects
Presentations and pitches
Content creation tasks
Case study analysis
Group projects
Portfolio work
Research assignments
Exams and timed assessments
Final year dissertation / research project

Fees & funding

Course fee per year: £9.535

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

Fees breakdown

Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.

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Study & Career progression

Graduates of the BSc (Hons) Marketing & Social Media with Foundation Year can pursue careers across a wide range of digital, creative, and business-focused industries.

Career progression examples

Potential career paths include:

Social Media Executive
Digital Marketing Assistant
Content Creator
Marketing Coordinator
Brand Executive
Community Manager
Advertising and Campaign Assistant
SEO and Digital Communications roles
Public Relations and Communications Support

Marketing and Social Media

BSc Hons

Course summary

On Campus

Bachelor with Foundation year

4 years

London

May, September

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