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Marketing and Social Media

BSc Hons

Available campuses

London

Foundation year

  • Introduction to Business and Marketing
  • Academic Writing and Study Skills
  • Communication and Professional Development
  • Digital Communication Fundamentals
  • Business Environment and Contemporary Issues
  • Critical Thinking and Research Skills

 

Year 1

  • Principles of Marketing
  • Introduction to Social Media
  • Consumer Behaviour
  • Branding and Communication
  • Digital Business Fundamentals
  • Academic and Professional Development

 

Year 2

  • Social Media Strategy and Campaigns
  • Digital Marketing and Analytics
  • Content Creation and Advertising
  • Marketing Research Methods
  • Brand Management
  • Leadership and Team Collaboration

 

Year 3

  • Strategic Marketing Management
  • Social Media Management and Innovation
  • Contemporary Issues in Digital Marketing
  • Integrated Marketing Communications
  • Professional Practice in Marketing
  • Dissertation / Research Project

✅ Minimum Age: 18 years old

 

✅ Academic Qualifications:
Applicants must provide proof of their highest academic qualification, which can include:

  • Level 4 Qualifications (e.g., HNC, Level 4 NVQ, diplomas, or certificates)
  • International Foundation Year or equivalent
  • Successful completion of the first year of an undergraduate degree program or equivalent qualifications.
  • Relevant professional qualifications and experience may also be considered.
  • You may need to submit a personal statement outlining your readiness for the course, along with references and evidence of prior learning or professional experience.

 

✅ English Proficiency and Admission Process

  • If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We accept various English language qualifications, such as IELTS, TOEFL, or equivalent certifications.
  • Applicants will also be required to attend an interview with a member of the admissions team to discuss their application and suitability for the programme.

Course overview

The BSc (Hons) Marketing & Social Media with Foundation Year is designed for students who are interested in digital marketing, branding, online communication, and the growing impact of social media within modern businesses. The course combines traditional marketing principles with contemporary digital strategies, helping students understand how brands connect with audiences across online platforms.

The Foundation Year provides students with additional academic support and introduces key business and communication concepts before progressing to degree-level study. During this stage, students develop confidence in academic writing, research, communication, and critical thinking while gaining an introduction to business, marketing, and digital environments.

Throughout the degree, students explore areas such as social media strategy, consumer behaviour, branding, digital marketing, content creation, advertising, analytics, and marketing management. The programme focuses on both creativity and strategic thinking, encouraging students to develop campaigns, analyse market trends, and understand audience engagement across different platforms.
Students also build transferable skills including communication, project management, teamwork, analytical thinking, creativity, and problem-solving, preparing them for careers within marketing, media, and digital industries.

Why study this course?

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Assessments

Students are assessed through a variety of academic and practical tasks designed to reflect real marketing and social media industry environments.

Assessment methods may include:

 

  • Marketing reports and written assignments
  • Social media campaign projects
  • Presentations and pitches
  • Content creation tasks
  • Case study analysis
  • Group projects
  • Portfolio work
  • Research assignments
  • Exams and timed assessments
  • Final year dissertation / research project

Fees & funding

Course fee per year: £9.535

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

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Study & Career progression

Graduates of the BSc (Hons) Marketing & Social Media with Foundation Year can pursue careers across a wide range of digital, creative, and business-focused industries.

Potential career paths include:

 

  • Social Media Executive
  • Digital Marketing Assistant
  • Content Creator
  • Marketing Coordinator
  • Brand Executive
  • Community Manager
  • Advertising and Campaign Assistant
  • SEO and Digital Communications roles
  • Public Relations and Communications Support

Marketing and Social Media

BSc Hons

Course summary

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