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Digital Marketing

BSc Hons

Available campuses

London

Year 1

  • Understanding Digital Marketing
  • Content Production
  • Audience Fundamentals
  • Managing Social Media
  • Building Digital Platforms
  • Resource Management

 

Year 2

  • Digital Advertising
  • Search Engine Optimisation and Copywriting
  • User Experience Design
  • Digital Marketing Campaigns
  • Research for Digital Marketing
  • Digital Internship

 

Year 3

  • Digital Marketing Analytics
  • Global Brand Management
  • Digital Marketing Strategy
  • Strategic Customer Experience Design
  • Digital PR
  • Digital Marketing Showcase

✅ Minimum Age: 18 years old

 

✅ Academic Qualifications:

Applicants must provide proof of their highest academic qualification, which can include:

  • Level 3 Qualifications (e.g., A Levels, Level 3 NVQ, diplomas, certificates, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (e.g., GCSEs, Level 2 NVQ, diplomas, certificates)

 

✅ English Proficiency and Admission Process

If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We also accept a range of other English language qualifications.

Applicants will also need to attend an interview with a member of the admissions team.

Birmingham

Year 1

  • Understanding Digital Marketing
  • Content Production
  • Audience Fundamentals
  • Managing Social Media
  • Building Digital Platforms
  • Resource Management

 

Year 2

  • Digital Advertising
  • Search Engine Optimisation and Copywriting
  • User Experience Design
  • Digital Marketing Campaigns
  • Research for Digital Marketing
  • Digital Internship

 

Year 3

  • Digital Marketing Analytics
  • Global Brand Management
  • Digital Marketing Strategy
  • Strategic Customer Experience Design
  • Digital PR
  • Digital Marketing Showcase

✅ Minimum Age: 18 years old

 

✅ Academic Qualifications:

Applicants must provide proof of their highest academic qualification, which can include:

  • Level 3 Qualifications (e.g., A Levels, Level 3 NVQ, diplomas, certificates, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (e.g., GCSEs, Level 2 NVQ, diplomas, certificates)

 

✅ English Proficiency and Admission Process

If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We also accept a range of other English language qualifications.

Applicants will also need to attend an interview with a member of the admissions team.

Manchester

Year 1

  • Understanding Digital Marketing
  • Content Production
  • Audience Fundamentals
  • Managing Social Media
  • Building Digital Platforms
  • Resource Management

 

Year 2

  • Digital Advertising
  • Search Engine Optimisation and Copywriting
  • User Experience Design
  • Digital Marketing Campaigns
  • Research for Digital Marketing
  • Digital Internship

 

Year 3

  • Digital Marketing Analytics
  • Global Brand Management
  • Digital Marketing Strategy
  • Strategic Customer Experience Design
  • Digital PR
  • Digital Marketing Showcase

✅ Minimum Age: 18 years old

 

✅ Academic Qualifications:

Applicants must provide proof of their highest academic qualification, which can include:

  • Level 3 Qualifications (e.g., A Levels, Level 3 NVQ, diplomas, certificates, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (e.g., GCSEs, Level 2 NVQ, diplomas, certificates)

 

✅ English Proficiency and Admission Process

If English is not your first language, you must complete an English language test that assesses speaking, listening, reading, and writing skills. We also accept a range of other English language qualifications.

Applicants will also need to attend an interview with a member of the admissions team.

Course overview

To say that digital marketing is booming as a field is an understatement. The BSc in Digital Marketing with Foundation Year offers an introduction to digital marketing, covering branding, social media, analytics and much more. Ideal for those with an interest in marketing, this course provides skills to navigate today’s complex and demanding digital landscape. Through case studies and real-world projects, students develop strategic, analytical and creative skills essential for marketing in this day and age

This program balances digital marketing theory with practical strategies, preparing students for careers in a rapidly evolving field. Through projects, case studies, and simulations, students in the BSc Digital Marketing program gain expertise that is both versatile and relevant for the industry. Additionally, this course is intended for those who are relatively new to higher education, as the foundation year will provide the tools to help students navigate the academic and professional journey they are about to embark on.
While numerous graduates head straight for employment in all the different sub-fields of digital marketing, some choose to obtain a specialization and thus continue their studies at the MA/MSc level. Both of these are viable options that can make you a good marketer. All in all, this BSc in Digital Marketing can prepare you for all the contemporary challenges of this dynamic and interesting field of work, offering more than a few potential career paths.

Why study this course?

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Assessments

Assessment methods for this BSc in Digital Marketing:
  • Marketing campaigns
  • Case studies
  • Group projects
  • Research assignments

Fees & funding

Course fee per year: £9.535

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

Name

Study & Career progression

After completing this BSc in Digital Marketing, graduates may find various roles in the field. Some of the most common career paths include:
  • Social Media Manager
  • Digital Marketing Assistant
  • Content Creator
  • Content Marketing Coordination
  • Marketing Analys
  • Brand Coordinator
  • Brand manager
  • Market Research Analyst

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